Apple Pitching iTunes Subscriptions to TV Networks?

[john_zakaria]

Apple Pitching iTunes Subscriptions to TV Networks?

[khriez55]

MediaMemo reports that Apple has approached a number of TV networks in recent weeks to pitch its vision of a monthly subscription service that would allow the networks to deliver their content to consumers via iTunes with the idea of replacing consumers cable packages.
Apple is reportedly looking to launch the service early next year but faces a number of hurdles, the most significant being that no networks have yet to sign on to the plan. Disney, which holds close ties with Apple CEO Steve Jobs and has been an early-adopter of iTunes distribution offerings, is viewed as the likely leader should the movement hope to gain momentum.

According to the reports sources, TV networks are intrigued by the potential for increased revenue streams that could be afforded by Apples proposal, but are also leery of harming their existing relationships with the cable companies that carry their programming and advertisers who look to viewership numbers on those systems when targeting their campaigns.

The report notes that other companies, including Amazon, Netflix, Hulu, and Googles YouTube have also been moving into the digital delivery arena, indicating that the time may be right for Apple to make its move.